Playing Sears Earnings Tomorrow

Today, I will attempt to establish a short position on Sears Holding Company.  It's Chaikin's Bearish pick of the week.  The expected move in the stock is over $3.00, so may plan is to sell a call option well out of the money compared to its pre-market price of 35.50. I'll be selling a near-dated option to take advantage of a collapse in implied volatility expected after the earnings announcement.   This is deep-end-of-the-pool trading with unlimited risk if Sears goes against me to the upside.  It's meant to demonstrate the power of having Chaikin Anaytics on your side when making a speculative earnings bet.  One additional risk to this trade is that insiders are buying Sears into earnings.  What do they know?

Here's the trade I'll attempt to fill today. 
SELL -7 SHLD 100 SEP 14 42 CALL @.50 LMT PHLX [TO OPEN]